Ice Harbor Brewery - Labels
When a small, gutsy brewery calls to ask for a label that captures the ethic of honest, satisfying, hard work and the meticulous care of the brewmaster/craftsman, you say "YESSIR!" and you get to work. These labels, designed for Ice Harbor Brewery (located literally across the tracks from Sara Nelson Design) quench the thirst earned over a hard day's work.
Farm Boy Wine - A Label
In our part of the world there are a lot of farm boys. A few grew up and left the farm to work in the city - some to work across the country or overseas - but wherever they are and where they go, they take the farm with them in their hearts and their memories. This label is drawn from the memories of winemaker/farm boy Robert Smasne, whose family has farmed the lower Yakima Valley for five generations.
Tatoes - Ag Produce Package
Sometimes the message is short and sweet. As in, "Tatoes." (Can there really be a question as to what's in this bag?) These plastic bags are designed to catch the eye in today's EXTREMELY crowded retail grocery outlets - and they do!
Kyra Wines - Label
Kyra's original labels were pretty, but hard to find on a crowded shelf. Sara Nelson Label Design was asked to create a label that would - in the client's words, "Jump off the shelf at you!" These do. The combination of color and carefully-chosen design elements make Kyra Wines an easy brand to spot even before you get close enough to read the words!
Vestige - Wine Labels
We were brought an interesting challenge by this, one of our most recent wine label design projects. We were asked to design a label that honored the memory of the family's original farmer/vineyard founder, while emphasizing the extraordinary quality of the grapes from which the wine was made. Interesting challenge, met by a Herb Leonhard illustration and Sara Nelson design.
Bloomtime FD - Ag Chemical Package
The more highly regulated the industry, the tighter the packaging regulations, the harder it can be to communicate the qualitative differences that establish a product's value. In this case, a great deal of technical information was required and the goal became the clearest possible communication combined with stand-out looks. This was accomplished through color choice and font selection in this case.
Mount Hood - Wine Label
How do you know when a client is pleased with a label? When they see the final design and immediately order both the size of the production run AND the product price increased! Mount Hood Winery is located in one of the most naturally beautiful places in the Pacific Northwest's already-beautiful Columbia Gorge. While that theme has been used extensively, the combination of natural beauty of the region with the distinction of a pear wine - unusual the northwest's wine country was emphasized in this label design.
Mercer Ranch - Ag Product Packaging
A similar challenge to that above: to stand out in the extremely visually-overcrowded retail grocery environment. The answer? A clean, simple plastic bag through which the product quality can be easily seen firsthand, combined with graphics that use color and layout to create a distinct look visible from down the aisle.
Ice Harbor Brewery - The Growler
A growler is a big, big bottle and the big, big taste of one of Ice Harbor's signature brews, the India Pale Ale, was a perfect place to begin the transition to the label refresh that Sara Nelson Design was asked to undertake. Here the look already set by the design for smaller bottles was simply translated to the much larger product.
Raven's Glenn Tropical Temptations - Wine Label
One doesn't normally think "Ohio" when one hears the phrase "Wine Country". Nonetheless, from West Lafayette, Ohio, Raven's Glenn produces and distributes one of the widest varieties of wines of which we know. Many of the standard varietals make an appearance, but a number of different fruit- and berry-flavored wines, each with a unique look, also come to market from here. This tropically-inspired wine needed a label that glowed, so we designed a label to meet the need!
Alexandria Nicole Cellars - A2 Wine Label
From one of Washington Wine Country's respected vineyard and winery operations came a request for a label that subtly communicated the premium quality and high value of this bottling; a second label, but to a prestigious primary brand.
Veranda Beach - A Wine Label
Right near the Washington - British Columbia Border (also, not coincidentally, the international border between Canada and the United States) a big, big lake straddles the line. Along that lake there is a resort. A resort whose owner also owns a winery which produces this wine. From the Okanogan, welcome to Veranda Beach Cellars!
Mount Dorado - A Wine Label
California is a land of big dreamers. Mount Dorado is named for one of the desert Southwest's mythical golden cities. Our assignment: ring in the power of that mythology in establishing imagery that promoted the value of this excellent wine from California's Sierra Nevada foothills. This label design - from it's white mountains in the background to the gold font with the winery's name - communicates simple elegance.
Mercer Ranch - Produce Packaging
"Super Fresh" and "Sweet Corn" are two phrases that belong together. So we put 'em together! Designed to be visible and recognizable down a grocery aisle, these packages also are banking on the product's freshness by revealing it to the customer through a clear plastic bag. The graphics are selected to catch the eye from a distance.
Farm Girl Wine - A Wine Label
Yes, it's a counterpart to Smasne's Farm Boy Wine. Designed to pay due regard to the Farm Girls that worked right alongside those farm boys who turn a lot of dirt, a little seed and a lot of hard work into the food (and wine) that comes from the Lower Yakima Valley to help feed the world. Delicate as a wildflower; tough as any farm boy: This one is for the Farm Girls!
AlmaTerra Wines - A Boxed Set
The logo, the labels and box that contains the wine and collateral materials was designed for AlmaTerra Wine by Sara Nelson Design to communicate just one concept: The significance of terroir! Each set contains a single varietal from three separate, distinct AVAs. Each was treated identically in preparation. Thus, the only difference between the three unique AVA bottles is just that: the terroir! And you CAN taste, smell and see the difference that it makes!
Esscential Candles - Retail Product Labels
Each candle is carefully created to inspire a different ambiance. Each label is carefully crafted to communicate that unique set of values, along with the premium value of the product.
Ice Harbor Brewery - The Six Pack
As long as one has taken such care to ensure that the labels reflect the value and values of the product, one should follow through and make sure that the rest of the packaging does so as well. Thus, the six-pack carriers for Ice Harbor Brewery's IPA reflects the imagery and ethos of the individual bottle labels designed by Sara Nelson Design.
Raven's Glenn - Blackberry Wine Label
As with Raven's Glenn's Tropical Temptations, we were asked to ensure that the label communicated clearly what would be found inside this unique bottle of berry wine. Thus the deep purples and the blackberries shown so deliciously on the front label with a custom illustration. It's quite different than what we generally do out west, but it was a hit in the midwest!
Barrel Springs - A Wine Label
The Lower Yakima Valley - a significant part of Washington state's Wine Country - has a great deal of traditional western history. Many a wagon train used to come up through the valley. Many thousands of cattle were driven through here to the gold fields in Alaska, the Yukon and British Columbia. Barrel Springs is named for one of the watering spots along their long, slow trip. We were asked to reflect that legacy in design of this label; thus the browns with the the springs represented by the splashes of blue.
Kyra Wines - Case Packaging
With the label designed first, the basic color scheme and imagery were set when it came time to develop the case packaging for Kyra Wines. The client's primary goal was to ensure that the product would stand-out from any retail shelf upon which it was placed.
Raven's Glenn Sonata Evening - A Wine Label
A white port? A liquor? Taste it and see. We were asked to develop a distinct, distinguished look for this label. We were given the name and a description of the product "feel." Then they sent a bottle to be tasted, to allow our design team to experience what the those served would experience. From that, with many conversations with the client, came this clean, simple, strong label design, developed to communicate strong value.
Northwest Ag Products - Retail Packaging
Identifiability, distinction and information were three watchwords in developing this label design. There was a lot of information to communicate, and government regulators were pretty choosy about the manner in which the information should be communicated. Working within those guidelines and with a simple color palette, this label was developed to meet those goals.
Milbrandt Vineyards - Brothers Blend Wine Label
Nothing looks quite like a silk-screened bottle. The colors selected for this design were chosen to elicit a feeling of premium value. The silk-screening greatly enhanced that feel. This is one of our newest label designs to come out and we're excited to see how it performs in the marketplace!
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